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Friday, February 27, 2009

Food fest to draw 100,000

THE Penang International Food Festival 2009 which features three major events – Battle of the Chefs, iFoodEx and Penang Local Food Delights -- will be held from March 13 to 15.

Kee (second from left) and PTAC manager Chin Yin Fat
(left) with other sponsors promoting the Penang
International Food Festival 2009.

The event, to be held at the Penang International Sports Arena (Pisa), is expected to attract up to 100,000 visitors.

The 12th Battle of the Chefs Penang International Salon Gastronomique will showcase the culinary skills of chefs from all over the world.

iFoodEx, touted to be one of Malaysia’s largest consumer food exhibitions, will see more than 100 exhibitors showcasing food ingredients and utensils.

Both Battle of the Chefs and iFoodEx will be held inside Pisa while Penang Local Food Delights, a food fair with more than 100 stalls offering local hawker fare and specialities from seven other states, will be held outside the Arena.

In announcing the event, Penang Tourism Action Council (PTAC) chairman Datuk Kee Phaik Cheen said The Penang Foodie Directory will also be launched during the event.

"This 200-page directory will feature 500 selected food and beverage outlets in Penang," she said.

She said the federal government has allocated RM500,000 for the event and 1,500 banners advertising it have already been put up in the city.

"We will also be distributing 150,000 flyers on the event to houses, clubs and associations in the state," she added.

Kee said many interesting activities have been lined up throughout the three days, including live band performances, cultural shows, eating competitions and even Fear Factor-style games.

The Penang International Food Festival 2009 is open to the public from 11am to midnight throughout the three-day fest. Admission is free.


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